The Delicious OnTap
Retail Concept

Our visually stunning OnTap retail display system offers naturally infused olive oils and fruit based wine vinegars in colourful glass amphoras and shiny steel dispensers, and provides a definite WOW factor, creating a real talking point in any store. We guarantee your customers will love it!

Modular in design, and totally customisable to suit any business size or budget, it’s an impressive and attractive addition for all delicatessens, farm shops, garden centres, food halls, quality butchers or farmer’s markets and more besides.

Customers are treated to a mouth-watering choice of great tasting, quality oils and vinegars, and can enjoy a unique interactive shopping experience where they can try everything before they buy, choose their own bottle, and return it later for a refill. This gives the retailer an excellent way to compete with the high street multiples, build customer loyalty and provide a complementary boost to other loose delicatessen sales.

With Deli-cious Oils & Vinegars, flavour always comes first. We only use 100% natural flavourings and ingredients in our products. This means real fruit juices and fruit pulps for our vinegars, and only pure, naturally extracted essential oils for our infused olive oils. Selected quality white wine vinegar or premium distilled spirit vinegar is used as a base for our vinegar range, and an excellent quality, single varietal extra virgin olive oil sourced from Catalonia in Spain is used for the production of our infused Olive oils.

How Does
OnTap Work?


    Customers can sample all our Oils & Vinegars. Everything is available to taste, so your customers can try before they buy.


    Customers can choose their favourite Oil or Vinegar, and then select a refillable bottle from the range.


    You then fill their selected bottle with the Oil or Vinegar of their choice, or they can take one away that you have pre-filled for them.

  • TAG IT

    Attach a tag to the bottle to indicate which Oil or Vinegar they have chosen, and seal their bottle with a cork or cap.


    Customers can refill their bottles when they are empty with the same product, or try a new one.
    If they forget their bottle, they can select a new one.


Quadra Grande 5ltr Amphora




Optional Display Stand

Why Choose


    With over a decade of experience and knowledge as a specialist OnTap supplier and retailer of Oils & Vinegars, you can benefit from our real expertise in how to succeed with OnTap selling.


    We offer the largest range of high quality Oils & Vinegars in the UK, and a wide choice of glass Bottles and Amphorae for all your OnTap needs.


    Our products offer excellent achievable profit margins, with plenty of regular return sales.


    Our OnTap system can be adapted to suit almost any size retail space or budget. Start small and grow, or start big to create a full display with maximum impact.


    OnTap merchandising and marketing support are provided, and full sales training and advice is always available from both Deli-cious and our wholesaler partner, Anthony Rowcliffe.

What our OnTap retailers have to say..

We have been selling Deli-cious Oils & Vinegars since 2012. Since trying them at a local show, I was so impressed, I thought if I like them my customers will too. I was right, we started with 8 different kinds and now we have 30! I will also say that Deli-cious are always helpful whenever we see them at the shows, and I always return back to my shop with lots of new ideas.

Chadbury Farm Shop
Chadbury Farm ShopKaren Phipps

We have been selling Deli-cious OnTap for the last 8 years.  Once a customer tastes, they always purchase.  The range is great, and the margins are much higher than traditional deli items.  Many customers bring their bottles back for a refill.
If you are a farm shop or fine food business you are missing a trick not having this in your store!

The Cotswold Cheese Company
The Cotswold Cheese CompanyLisa and Jon Goodchild

Our customers have many different, delicious flavours to choose from and we have a high level of returning customers refilling their bottles.The Oils and Vinegars are an exceptional quality, once our customers try these, they are hooked!

Zest for Taste (Chichester)
Zest for Taste (Chichester)Katharine Gasnier

We’ve been working with Deli-cious and stocking their oils and vinegars for the past ten years.  They sell incredibly well for us and are so visual. The Oils & Vinegars are not only an important part of our sales mix, but add to the look and feel of both our Deli’s. The quality and flavour profiles are both outstanding, which makes it really easy for us to enthuse our staff to introduce them to our customers, and also to include them in the dishes we prepare for the café and food bar.

Delilah Fine Foods
Delilah Fine FoodsSangita Tryner

We’ve been stocking the Delicious on tap oils and vinegars for well over 7 years.  We permanently have them available to sample and as everyone loves the way they taste it’s led to them becoming one of our best selling product ranges.  We encourage customers to bring back their bottles and get refills which also leads to repeat purchases and of course once a loyal customer is in the deli they are also likely to do other shopping. We often use the oils and vinegars in our own salads and as dressings, which also supports retail sales as we often get asked what we have used and where can they buy it.
The staff all have their own favourites and offer suggestions on how the oils and vinegars can be used, which builds trust in the product range and also in our business.  We have a core range that we keep in stock all the time and then we bring in guest oil or vinegar every so often to keep things fresh and to give regulars a new product to try. Delicious on tap oils and vinegars are definitely one of my must have deli product ranges.

Arch House Deli
Arch House DeliDavid Greenman

Are YOU interested in becoming an OnTap Stockist?

Supplied exclusively by our Distribution Partner

© Copyright 2017 - Delicious Fine Foods Ltd. - Vat No. GB884164792 - UK Company Reg. No. 05753053 - Deli-cious OnTap® is a trading name of Delicious Fine Foods Ltd.